Iconic Packaging: Heinz Ketchup



Marcel Verhaaf

2011
VERHAAF, MARCEL.

Iconic Packaging: The Heinz Ketchup Bootle. Amsterdam 2011. 64 S. durchgehend mit farb. Abb., Ppbd.

Bestell-Nr: 1449919

EUR 12,00  in den Warenkorb

In this first publication in our Iconic Packaging series, packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. In 64 full-colour, richly illustrated pages, we learn all there is to know about this iconic packaging, as well as the evolution of ketchup, its ingredients, how the Heinz Corporation evolved and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. For the book, Verhaaf was able to collect original visual materials from the Heinz archives in Pittsburgh.

Titel zum Thema:
Ag-Verpackung