Guerrilla Advertising

More Unconventional Brand Communication

Gavin Lucas

10/2011
GUERILLA ADVERTISING 2. More Unconventional Brand Communication. By Gavin Lucas. London 2011. 4to. 192 S. mit 285 farb. Abb., brosch.

Bestell-Nr: 1465140

EUR 34,80  in den Warenkorb

This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; and street buskers launching a new Oasis album in New York. Over 60 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Manoeuvres, Site-specific and Multi-fronted Attacks.

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Ag-Werbung  Branding (Wirtschaftlich)  Englische Bücher / Wirtschaft, Business  Marke / Branding  Markenartikel  Marketing / Branding  Werbung