Baudrillatd: Mass Identity Architecture
Jean Baudrillard
2006
BAUDRILLARD, JEAN.
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Jean Baudrillard, geboren 1929 in Reims, war von 1968 bis 1987 Professor für Soziologie an der Universität Paris-Nanterre. Auszeichnung: 1995 mit dem Siemens-Medienkunstpreis. Derzeit Inhaber des Lehrstuhls für Philosophie der Kultur- und Medienkritik an der European Graduate School in Saas Fee. Buchveröffentlichungen. Der Autor lebt in Paris.
The work of philosopher Baudrillard has been hailed as a vital part of architects' work for the last 20 years. Though he has become a popular figure in architectural education and practice, this is the first time that his work has been pulled together to present a complete assessment and understanding of it.
This book represents the first attempt to connect the contemporary cultural analysis provided by one of the greatest living European philosophers - Jean Baudrillard - to the new 'star' of global culture - architecture. In a world in which images have become a substitute for reality - i.e. simulacra capable of both stimulating and satisfying collective needs - the question arises as to whether architecture could be seen as a 'super-fetish', capable of both mirroring and shaping western society's culture and identity. The aim of this book is thus to provide new methodologies and to suggest new meanings for the comprehension and development of contemporary architecture. In Baudrillard's terms, architecture could be seen as the supreme medium of contemporary visual culture, especially in its potential to influence the individual's perception of reality as a component of the mass-media system. This kind of cultural analysis of the built environment and its effect on everyday life is still a relatively new phenomenon - both in the fields of critical theory and even more so in mainstream architectural criticism. This book, which forms a significant resource on the work of an immensely important writer, should appeal to a wide range of readers. Through highly evocative writing, it provides a theoretical, illuminating pathway for everyone who, either directly or indirectly, is involved or interested in architecture, urbanism and related subjects.
In Baudrillard's terms, architecture could be seen as the supreme medium of contemporary visual culture, especially in its potential to influence the individual's perception of reality as a component of the mass media system. This type of cultural analysis of the built environment is a relatively new idea in architectural criticism and this book provides the first invaluable directory for the reader.
Titel zum Thema:
Architektur Theorie Baudrillard,Jean Theorie