Design Matters

An Essential Primer for Today's Working Designer

Michelle Taute, Maura Keller

2/2012
2012. 448 p. w. 900 ill. 25 cm


EUR 39,90 

Michelle Taute lebt und arbeitet als Autorin und Redakteurin in Cincinnati. Sie schreibt für verschiedene Magazine wie HOW, STEPinside design und Dynamic Graphics über Grafikdesign. Ihre Artikel erscheinen außerdem in zahlreichen nationalen Magazinen wie Metropolis und Natural Home.

The design bar is at an all time high for those brave enough to participate in the industry. Todays designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy driven and smart.This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well crafted examples, so that designers can successfully hit the mark every time.