Go Logo!

12 Keys to Designing Successful Global Brands

Mac Cato

3/2010
2010. 224 p. w. 300 ill. 25 cm


EUR 39,90  in den Warenkorb

Unique among branding or creative guideline books, Go Logo! examines the enormous influence of both "commercial persuasion" and "societal persuasion" branding, and looks closely at the crucial role creative brand warriors play in building and sustaining the winners. A primary focus is on exploring what it takes to be successful in the global branding wars as defined by 12 branding determinants.

Titel zum Thema:
Branding (Wirtschaftlich)  Design / Grafikdesign  Firmenzeichen  Grafikdesign  Marke / Branding  Marketing / Branding