Managing Design for Profits



Xenia Viladas

2011
VILADAS, XENIA.

Managing Design for Profits. Barcelona 2010. 221 S., brosch.

Bestell-Nr: 1443817

EUR 20,90  in den Warenkorb

Today, design is one of the requirements to enter into the majority of markets, but at the same time it is a pending subject for a great number of small enterprises that still do not know how to approach the matter. Managing Design for Profits provides a guideline on an effective integration of the function of design in the contemporary, helping to reduce the risk of taking decisions. The tools and concept offered in these pages are open so that each one makes them personal. It is not a treatise of design management, but a "Swiss pocket knife" to use every day.

This book provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks in decision making. The tools and concepts expressed in it are suggestions coming from many years of professional life in the field of design management. This is not a treatise on the matter, but a toolkit for a daily, practical use, adapted to the specific corporate strategy of earch organization.

Titel zum Thema:
Design-Theorie:Mana