Package Design Workbook

The Art and Science of Successful Packaging

Steven Dupuis, Silva John

3/2012
2012. 240 p. w. 450 ill. 23 cm


EUR 24,90 

A comprehensive reference volume, this book provides readesr with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the Workbook series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

Titel zum Thema:
Gebrauchsgrafik  Verpackungsdesign