The Language of Graphic Design

An Illustrated Handbook for Understanding Fundamental Design Principles

Richard Poulin

3/2012
2012. 288 p. w. 400 ill. 25,5 cm


EUR 44,90 

The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language - graphic design - what they are, why thay are important, and how to use them effectively. Organized by the building blocks of graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers. To understand visual communications one has to first understand by seeing. This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.

Titel zum Thema:
Designer; Handbuch/Lehrbuch  Gebrauchsgrafik